Polestar Precept: From Concept to Car, Episode 1
Creation requires commitment.
Whether it’s to the original idea, to the work required, or to the time it will take, commitment is key. Unsurprisingly, this rings especially true with cars. Like Polestar Precept.
The team behind Precept wanted to present as complete of a car as possible from the beginning. No flashy design ambitions that could never make it to production. No technological inventions that look like something from the bridge of the USS Enterprise. The team was committed to making something decidedly different than a typical concept car.
Precept would embody sustainable design, innovative technology, and the answers to some of the most pressing questions faced by the automotive industry. It would do so from day one. An approach the entire company committed to.
Episode 1 of “Precept: From Concept to Car”, an introduction to the series titled “The concept”, can be seen here.
Polestar joins the Responsible Business Alliance
Cars are complex products. As such, each car can be seen as the culmination of countless hours of precise labour; a successful merging of components, technologies, and expertise that enable the manufacture of such intricate machines. The system that realises this culmination is the supply chain.
Polestar sustainability report 2021
Accountability is key. To combat the growing tide of greenwashing, greenhushing, and all the other buzzwords that denote a lack of transparency around sustainability work, we need to hold each other responsible. Successes and failures need to be communicated. Questions need to be asked and answers demanded. We need hard data when it comes to exactly what it is we’re doing, and what we have left to do. And when requiring these things from others, we can’t forget ourselves.
The Hydro chair: a glimpse into the future
Many have tried to imagine what the future might look like. Flying cars, holograms, and interstellar travel have all been considered. And a lot of silver and grey, for some reason. When we try to envision a sustainable future, though, it tends to look a bit different. Greener. Now, that vision has been realised in the shape of the chair. One that’s both silver and green.