Precept: a rule intended to inform behaviour or thought. In other words, a way of declaring how you mean to proceed. Starting as you mean to go on. Stating your intentions up top. A manifesto. It’s also the name for something that takes all of our ambitions and combines them.
Sometimes, they all come together. All the ambitions, hopes, aspirations, dreams, and plans.
At Polestar, that’s just happened. Our ambitions for sustainability, our plans for technology, and our aspirations for design have all meshed. Mingled. Come together. And we’ve given it a name.
It’s called Polestar Precept.
See for yourself.
Robotics engineer, classically trained musician, and relentless experimenter Moritz Simon Geist put himself on the map by designing and building robots that play music. Tinkering in his Dresden workshop, Geist is drawn to the rhythms, melodies, and harmonies to be found in any number of unlikely sources.