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Asif Rana on creating a unique retail experience

Until recently, Lisa Bolin was the Life Cycle Assessment Specialist at Polestar. As she steps into the role of Climate Lead, she will be supporting Polestar in setting action plans towards climate-neutrality and finding solutions for renewable energy throughout the supply chain.

Designers are problem solvers. And given that some of the most pressing problems facing society today are overconsumption, waste, and pollution, designers are uniquely positioned to solve these problems. Through unorthodox materials and minimalist designs, these designers are dedicated to realising a purer future. Knowing that problem solving is a team activity, we invited a few of them over for a chat, or a design-focused meeting of minds.

From mobility miracle to pollution problem, cars have played many roles over their 135-year history. But they’ve never been cast as something particularly sustainable. Much less won an award for it. Until now, that is.

Everyone’s heard of fanfare. Of starting with a bang. Of exploding onto the scene. Making a lot of noise is an age-old way of drawing attention to oneself. Whether it’s screaming advertisements, garish colours, or otherworldly design, creating a spectacle to get noticed is a traditional manoeuvre, especially within automotive.

We’ve been about getting off the beaten track from the get-go. Convinced we must dare to improve, innovate, experiment, and put people first, to be the change we know needs to happen. And our employees embody this mentality. Because when you embark on a journey with a car manufacturer that doesn’t take the easy road, you won’t either.

It’s important to do things properly. We’re determined to improve the society we live in by accelerating the shift to more sustainable electric mobility, and though we want this shift to occur sooner rather than later, that doesn't mean speed at the expense of what's right. The length of our checklists when designing, testing, and building Polestar 2 would shock a NASA launch engineer. Which makes it the perfect car to feature in the video for “Bionic”, the latest single by Ou-Yang Nana, who also knows a thing or two about diligent preparation.

Think globally, act locally. A phrase that encourages people to consider the entire planet when making decisions. That even on the individual level, choices can have a global impact. Something that Florian Jung fully believes in.

The best of the best. It’s an aim for us as a brand. It’s what was required to win the inaugural Polestar Design Contest. And it’s why we reached out to HOTE Design to create the models of the winning designs.

It’s a misconception that a prize can only go to one recipient. In fact, it’s often the opposite. Nobel Prizes, Oscars, Booker Prizes, and others are routinely shared. This isn’t Highlander. There can be more than one.

When we released the LCA report for our electric performance fastback, Polestar 2 we decided to put all our cards on the table. A Life Cycle Analysis takes a holistic look at the carbon impact of a vehicle over its entire life. We believe it is essential to be more transparent, so with such a strong hand, we’ve decided to play those cards again.

We’ve always had a soft spot for Switzerland. It’s where Polestar 2 made its real-life debut. It’s where Precept would have done the same. It doesn’t hurt that Switzerland itself is a truly beautiful place. And of course, the flag is a big plus. It seems like the feeling is mutual, as Switzerland has just chosen Polestar 2 as the winner of the Car of the Year award.

Polestar’s ambitions are fundamentally linked to nature. We’ve dedicated ourselves to bringing about a change: a shift towards more sustainable electric mobility for the sake of our shared society. Preserving nature to improve the world. And if that sounds lofty and ambitious, it’s because it is.