Creating a more sustainable future is a journey, one that doesn’t end now that we have put electric performance cars on the road. It is bigger and involves more than just us. In fact, the more the merrier.

Polestar 2 first arrived in Belgium in June, when the initial shipment of customer cars made port in Zeebrugge. And in just five months, Polestar 2 has won its first award in Belgium: the 2020 AutoGids Best Car Award in the “Electric Large” category.

Get out and explore. Find new places to go and things to see. Follow the road until the road ends, and then keep going. And do it all without polluting.

We have never gravitated towards well-known locations. Polestar 1 has always been the focal point in any picture or video anyway. Keeping the background distinctive but free of landmarks kept the car in focus. After all, it would be much harder to appreciate the Mona Lisa if it was hanging on Michelangelo’s David.

Tenet (/ˈtɛnɪt/): 1. A principle or belief. 2. The latest film by Christopher Nolan. Since Polestar’s inception, our tenets haven’t changed: to accelerate the shift to more sustainable electric mobility through innovation. Therefore, we never miss a chance to redefine and reimagine. Such as our latest event in the UK.

After months of deliberations, the winners of the 2020 Polestar Design Contest have been announced. And though the field was crowded with amazing submissions, making the task of the jury panel almost impossible, two designs stood out.

High fidelity. A term used to describe a sound system’s ability to faithfully reproduce sounds without distorting them. Fidelity, taken by itself, means faithfulness to an idea or approach. A single-mindedness Polestar shares with audio innovators Harman Kardon.

At Polestar, we take a holistic approach to performance, obsessing over every aspect of the driving experience. Like parking. After all, as exhilarating as the Polestar 2 is to drive, it’s inevitable to have to make a stop every now and then.

As far as symbols go, a steering wheel is quite potent. Control, determination, freedom, a steering wheel can represent all of these things. A golden steering wheel, however, represents only one thing: the best vehicle in a given category. And Polestar 2 is one of those vehicles.

Thinking outside the box is all very well, but where do you put the ideas?

We try to have a macro-to-micro mindset. Our ambition to bring about more sustainable, electric mobility has us looking at the big picture and the tiny details. From vehicles made with sustainable elements, to events reorganised in a more environmentally friendly format, we consider it all. We aim to see the forest and the trees. No detail escapes our attention.

If you can't beat 'em, join 'em. We knew we wanted to create the new benchmark in infotainment, so we looked at our options: to take on the best, or to work with them to make something even better. Polestar 2 is the first car with a native Android Automotive system with Google built-in, and it just got recognised by the Sunday Times.

We’re on the cusp of a more sustainable future. You might even say we’re on the verge of it. Facilitating this change means engaging across industries with those who have the same goals.