Five questions for Asif Rana
Asif Rana on creating a unique retail experience
Our design language isn’t a “take”. It isn’t an “approach”. It’s what the present and future of automotive could (and in our opinion, should) look like. We take our inspiration from many different sources: aerospace, product design, science fiction, and more. And in doing so, we inspire change.
It’s a small world. Especially the world of automotive visionaries who call Sweden’s west coast home. In fact, they have a group chat. Sometimes they use it to coordinate a meet-up. Like the one you see here.
Home is where the charge is. As the charging infrastructure for electric vehicles expands, range anxiety shrinks. More and more motorists will see electric charging stations as a natural part of the landscape, becoming as familiar as conventional gas stations while improving upon them substantially. Welcoming places to pass a few minutes while the battery gets topped up.
Professional landscape photographer Jack Harding recently embarked on a road trip on some of the best roads Scotland has to offer, behind the wheel of the Polestar 1, an exclusive limited run electric performance hybrid. Using the Polestar 1’s electric-only Pure mode in the city, and the plug-in hybrid Grand Tourer’s Power mode on winding roads, he experienced all the different facets of our electric performance hybrid, snapping photos along the way.
Göteborgsvarvet is the world’s largest half-marathon. Held in Gothenburg since 1980, the event attracts over 60,000 participants. It’s also one of the world’s most sustainable races, certified according to the ISO-20121 international standard.
Being an innovator means plenty of challenges. But it also means plenty of “eureka” moments.
Sofie Dunert is a Product Development Engineer, working with the development cars as a part of R&D. She’s also the owner of Kiwi, Polestar’s office dog and unofficial morale officer.
CAKE is a Swedish electric motorcycle brand, encouraging respectful, exciting, emission-free exploration of the outdoors. We recently spoke with founder and CEO Stefan Ytterborn about electric drivetrains, premium versus luxury, and using electric motorcycles to combat poaching.
Competition is healthy. Even in a creative field, where competitiveness is often internal and results are difficult to objectively judge, a little competition can motivate, challenge, inspire. Leading to some truly amazing submissions.
Houdini is a Swedish outdoor brand, committed to sustainability, circularity, and a greater connection to the outdoors. We sat down with Fredrik Hurtig, Houdini’s Head of Brand, to talk about colour theory, our shared love of minimalism, our collaboration, and fleece underwear.
Electric propulsion is the way forward (pun intended). With all of the advantages electric motors bring to the table, there is simply no comparison with internal combustion engines. There’s only one thing they have that electric drivetrains don’t: the noise. As loud as they can sometimes be (looking at you, drivers with aftermarket mufflers), the familiar rumble of the engine was one way to know that cars were approaching.
Polestar Precept is a statement, a declaration of where our brand is heading. To that end, we’ve spoken all about the innovative technology, materials, and design that make up the Precept in great detail. What we haven’t done is spoken about the inspiration behind the design. So, we sat down with Senior Exterior Designer Nahum Escobedo to do just that.