Skip to the main content
Polestar
Polestar 2
Polestar 4
Polestar 4 coupé

News

The anatomy of performance: can Oxford find a way to measure the thrill of driving?

The same car, on the same road, can feel very different depending on who’s driving. Which makes this a little more complicated than checking a stopwatch. Together with researchers from the SDG Impact Lab at the University of Oxford, we set out to better understand the thrill of driving and explore whether it can be measured. The anatomy of performance follows that work across four episodes.

Polestar celebrates the 2026 Attitude Awards as official automotive partner

Polestar joined the 15th Attitude Awards as the official automotive partner, supporting an evening dedicated to celebrating LGBTQ+ voices, inspiring individuals and those driving positive change.

Polestar partners with Long Lane to drive a healthier future

Polestar is partnering with Long Lane, the upcoming private members club, hotel and public restaurant, bringing together two brands with a shared focus on conscious living and modern luxury.