“Polestar Precept’s aesthetics are rooted in cutting-edge technology rather than historical automotive references,” states Polestar Head of Design Maximilian Missoni when asked about the design of Polestar Precept. “Our goal was to question automotive conventions and traditions and start an entirely new chapter of avant-garde design.”
Precept pulls off a balancing act of being both visionary and realistic, a logical evolution of Polestar’s design language as well as a sizeable leap forward for automotive. Both the interior and the exterior of Precept feature sustainable or recycled materials, which have created new design opportunities due to their unique characteristics.
“As designers we can contribute to the move towards sustainability by getting inspired by these new materials,” Missoni continues. “With Precept, we wanted to show that sustainability and technology can be merged into stunning products.”
In May of 2021, Sydney’s Paramount House Hotel was the site of an unlikely assembly: a robotics engineer-turned-experimental musician, a surfboard shaper, an indigenous culture advocate, an electric performance car brand, and a host of other artists, creatives, and brands.
It’s the goal of every carmaker to get people in their cars. There are a seemingly endless number of catchphrases, taglines and mottos in the world of automotive, stretching from the cliché to the incomprehensible. But if one reads between the lines, the message is clear: this car is good. Get in it.