Polestar partners with Long Lane to drive a healthier future
Polestar is partnering with Long Lane, the upcoming private members club, hotel and public restaurant, bringing together two brands with a shared focus on conscious living and modern luxury.
Set within 55 acres of countryside, Long Lane has been created with health and wellbeing at its heart – integrating them into everyday life rather than treating them as an occasional retreat.
As part of the partnership, fully electric performance SUVs Polestar 3 and Polestar 4 will become Long Lane’s house chauffeur cars. Available to members and hotel guests, the cars will offer a premium, zero-tailpipe emission way to travel to and from the estate and explore the surrounding area.
The partnership will also see Polestar and Long Lane host a programme of quarterly activations, bringing their communities together through members’ gatherings, outdoor experiences, driving events and creative collaborations exploring the connections between health, wellbeing and sustainability.
Harrison Hide, co-founder of Long Lane, said: “Long Lane was built on the belief that wellbeing shouldn’t be something you retreat to, it should be how you live. Polestar shares that same conviction: that progress and conscious living aren’t a compromise, they’re the future of premium experience.”
Matt Galvin, Managing Director of Polestar UK, said: “Polestar and Long Lane share a belief that modern luxury can be both progressive and responsible. Together, we’re bringing sustainability, wellbeing and design together to create a more considered way of living.”
Through the partnership, Polestar and Long Lane are bringing together progressive design, technology, wellbeing and sustainability to create a more considered interpretation of modern luxury.
