Polestar celebrates the 2026 Attitude Awards as official automotive partner
Polestar joined the 15th Attitude Awards as the official automotive partner, supporting an evening dedicated to celebrating LGBTQ+ voices, inspiring individuals and those driving positive change.
Held at London’s iconic Roundhouse, the 2026 Attitude Awards brought together influential figures from entertainment, culture, sport and public life to recognise those making a meaningful difference to the LGBTQ+ community.
The annual ceremony celebrates individuals who challenge conventions, champion inclusion and use their platforms to inspire change. The evening also raised funds for the Attitude Foundation, supporting its work with LGBTQ+ communities.
Arriving in style with Polestar
As the official automotive partner for the first time, Polestar played a key role in the evening, providing chauffeur-driven vehicles for winners, presenters and guests attending the ceremony.
While guests arrived in the Polestar 4, Danny Beard and the Sugababes made their entrance in the Polestar 5, bringing an exclusive touch to the evening and showcasing Polestar’s electric performance GT.
From arrivals at the Roundhouse to the celebrations inside, Polestar was proud to be part of an evening bringing together inspiring voices and allies, united by a shared commitment to progress and inclusion.
Recognising those driving change
As part of its involvement, Polestar also sponsored two awards recognising individuals making an impact.
The Honorary Gay Award, electrified by Polestar, recognised Alison Hammond, while the Ally Award, electrified by Polestar, celebrated Jordan Stephens.
Both awards reflect the importance of authenticity, allyship and using individual platforms to inspire positive change.
For Polestar, supporting these moments reflects the brand’s belief in challenging conventions, celebrating individuality and helping to shape a more inclusive future.
Celebrating progress together
Progress goes beyond innovation. It’s about challenging expectations, embracing new perspectives and creating space for individuality.
Through its partnership with the Attitude Awards, Polestar was proud to support a celebration of creativity, authenticity and the people helping to drive meaningful change.
The Attitude Awards in pictures
Take a look back at some of the highlights from the evening, including arrivals, celebrations and memorable moments from the 2026 Attitude Awards.
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