Set in stone

A goal set in stone is a commitment that cannot be changed or altered. Slightly daunting, perhaps. But when it comes to making climate action goals, these should be just that. Set in stone.

We know this is the crucial decade to bend the emission curve. At COP26, car brands will share their plans and visions to reach zero emissions. 

And that’s great. Making public goals is an excellent way to hold yourself accountable to reaching your objectives. Something anyone struggling with an unhealthy habit knows.

But just to make sure that these goals aren’t forgotten, but preserved and followed up, we’ve decided to take notes. In stone.

We will start by engraving our own: creating a truly climate neutral car by 2030. Halve our emissions by 2030. And be a climate neutral company by 2040.

Because COP26 may soon be over, but our industry’s visions must remain.

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Polestar at the Met Gala

Few things occupy the space where design, art, and innovation meet as naturally as fashion. The runway is a known environment for true experimentation, showcasing new techniques, materials, and design philosophies to audiences eager to see what’s next and what’s still in the realm of fantasy. The Met Gala, colloquially known as “fashion’s big night out”, is where the who’s who of this world congregate. And to meet up at this meeting of minds, participants took another thing that’s perfectly at home in the middle of the Venn diagram of design, art, and innovation: Polestar 2.

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