Polestar 2 production begins
We’ve made a big deal out of milestones before. That’s to be expected. We’re a part of the automotive industry, though the relationship is complicated, and milestones are very popular here. But this is a big one.
Polestar 2 production has started.
Despite numerous setbacks, unforeseen circumstances, and the sheer logistical challenge of getting production of our first all-electric vehicle up and running, it has indeed begun.
This is significant for a few reasons. Firstly, Polestar 2 is no longer a fleet of prototypes at various stages of completion. It’s a fully realised car ready to be delivered to customers. Secondly, the countdown to those deliveries has officially begun. The first handovers are slated to occur in the summer of 2020. And last but certainly not least, we’re that much closer to our goal of getting as many drivers as possible behind the wheel of a Polestar 2.
Celebrating milestones is a bit of a cliché. But this is a big one. And it deserves to be celebrated.
Is Quiet Luxury the next big thing in mobility?
You may have seen it on your TV screens recently. Your favourite fashion influencer has probably enthused about it on TikTok. Or maybe you've read one of the countless editorials that litter the lifestyle pages of glossy magazines. Unknowingly or not, the latest trend taking over the fashion industry has almost certainly touched your life. But dig a little deeper and you start to discover two things. Firstly, this trend isn't just limited to the fashion world. And secondly, it's not really a trend at all. Welcome to the wonderfully rarefied world of quiet luxury.
Four things you didn’t know about Polestar (but wished you did)
We’re not one to toot our own horn. So we won't. We won't tell you how we've manufactured 150,000 Polestar 2s. We won't get into brand growth and vehicle registrations. And we certainly won't mention our ever-growing global retail footprint that has resulted in over 20,000 handovers in the United Kingdom alone. No. We'll leave the PR to the press people. Instead, as others celebrate these milestones, we'll focus on some of the human (and not-so-human) stories behind the numbers. Because Polestar isn't just about cars. It's about people.