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Polestar 2

Next-level retail spaces for next-level cars

Our Polestar Spaces will bring a new approach to automotive retail, allowing customers to interact physically with the products in a unique, sales-free context. Located in major cities around the world, these Spaces lend themselves to the brand’s premium aspirations in terms of both design and technical innovation.

Polestar electric motor shown in a Polestar Space

We are currently creating the interior concept for Polestar Spaces in a new retail lab. The concept draws from the same minimalist and uncompromising design found in our cars, showcasing Polestar’s design language, philosophy and brand experience in a manner similar to art installations.

The difference between a Polestar Space and a traditional car dealership goes well beyond cosmetics however. As cars are ordered online, visiting customers will not experience hard-sell commission-based salespeople or the pressure of signing a contract. Instead they can focus entirely on getting to know the brand and its products both digitally and physically.

By the middle of 2020, the goal is to have up to 60 Spaces available in metropolitan areas across our key launch markets. As we progress, new Spaces will be opened to support the retail development.

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Polestar Additionals: Find the perfect Christmas gift for the holidays

It’s beginning to look a lot like Christmas. The temperature is dropping, the days are getting darker, and you are approaching the yearly task of deciding what to buy for your loved ones. Regardless of whether you dread the task, or can’t wait to wrap those gifts, you’ve come to the right place. This is the shopping guide for all Polestar additionals.