Kindred spirits: Koenigsegg

It’s a small world. Especially the world of automotive visionaries who call Sweden’s west coast home. In fact, they have a group chat. Sometimes they use it to coordinate a meet-up. Like the one you see here.

Especially the world of automotive visionaries who call Sweden’s west coast home.

In fact, they have a group chat. Sometimes they use it to coordinate a meet-up. Like the one you see here.

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Polestar 3 in front of residential street in central Madrid

What is automotive luxury in the 21st century?

The luxury landscape is undergoing a radical transformation. Luxurious no longer simply means expensive. Rarity, time, and craft remain key players. Yet principles, values, and a compelling narrative based on authenticity are now fundamental for a product, a place, or an experience to be considered luxury. This is particularly true for the automotive world.