We did it. We bit the bullet, ripped off the bandage, and broke up with the conventions of the auto industry. And it’s like a weight has been lifted. We’re finally free to dive in with both feet and follow our ambitions, unfettered by tradition, unhindered by legacy.
We have a long to-do list. Now’s the time to start ticking things off, starting with these three:
1. Going All Electric: This is our first move. The Polestar 2 is our statement of intent: a premium vehicle, packed with design and technological innovations, which is entirely electric. We believe in electrification, and we’re all in.
2. Thinking Outside the Box: Next, we’re going to broaden our horizons by forming new partnerships and collaborating outside the industry. Like how we solved our issue with the user interface, for example.
3. Automotive Retail: Then, we’re tackling retail. We’re realising a number of ambitions with our approach, which will restore the joy to the whole purchasing process.
We’re not planning to dwell on the break-up. We’ve talked about our reasons for it and why we had to move on, which you can read about in detail the journals below. We’re moving on, we’re moving up, and we’re leading by example. We always knew there was a better way. Now, we’re going to show the world.
All aboard: the Polestar Referral programme
Enthusiasm is contagious. Upon discovering a new hobby, restaurant, or band that you cannot get enough of, the urge to spread the word to friends and family is never far behind. After all, sharing is caring. The path towards greater electric mobility is indeed a journey of shared excitement. And we know that getting behind the wheel of an EV can have the same impact. Which is why we’re launching the Polestar referral programme.
The End of the Beginning
As of today, June 24th, Polestar is listed on the Nasdaq in New York under the ticker PSNY. This allows us to welcome shareholders, as well as customers, to join our journey towards more sustainable electric performance. This is a confirmation that Polestar has come of age. An end of the beginning. And a beginning of something more.