Design District London: Design Towards Zero panel
The most innovative ideas are brought about through creative collaboration. Ideas that have the power to change; to revolutionise the status quo and spark social and environmental change. By connecting thoughts, experiences, skills, and intuition, visionary endeavours, like design, can be elevated from good to great.
Creative coalitions are the difference between good ideas and truly innovative ones. That’s why we believe the future of car design is too important to just be the focus of car designers. By bringing different people, businesses, and industries together, we can challenge conventions and find new, more sustainable ways forward.
Therefore, we decided to host an interbranch panel discussion at Design District London, a new all-seasons hub and home to creators of all stripes. At our panel, dubbed “Design Towards Zero”, we sat down with Materials and Design Trend Forecaster Sioban Imms, Urban Designer and Architect Hannah Corlett, and Polestar Head of Design Maximilian Missoni, to peek into what the future of electric, climate-neutral mobility might look like. Sam Livingstone, Founder of Car Design Research and Visiting Professor at the Royal College of Art in London, moderated the conversation.
And the outcome saw the birth of various innovative ideas targeting design towards zero. Watch this creative get-together, captured on film at Polestar – Design District Edition, above.
Polestar joins the Responsible Business Alliance
Cars are complex products. As such, each car can be seen as the culmination of countless hours of precise labour; a successful merging of components, technologies, and expertise that enable the manufacture of such intricate machines. The system that realises this culmination is the supply chain.
Polestar at the Met Gala
Few things occupy the space where design, art, and innovation meet as naturally as fashion. The runway is a known environment for true experimentation, showcasing new techniques, materials, and design philosophies to audiences eager to see what’s next and what’s still in the realm of fantasy. The Met Gala, colloquially known as “fashion’s big night out”, is where the who’s who of this world congregate. And to meet up at this meeting of minds, participants took another thing that’s perfectly at home in the middle of the Venn diagram of design, art, and innovation: Polestar 2.
The Hydro chair: a glimpse into the future
Many have tried to imagine what the future might look like. Flying cars, holograms, and interstellar travel have all been considered. And a lot of silver and grey, for some reason. When we try to envision a sustainable future, though, it tends to look a bit different. Greener. Now, that vision has been realised in the shape of the chair. One that’s both silver and green.