Art for Art
Conserving a piece of art can be no easy feat. Light, pollutants, humidity, and a host of other factors can all negatively affect what we might traditionally consider artwork. But then there are the pieces that deliver their value outside of the museum. Such as Polestar 1.
And given that Polestar 1 is entering its final production year, and therefore destined to become a collector’s item, we’re allowing would-be owners to think a little differently with Art for Art. By the end of 2021, art collectors and enthusiasts will have been able to purchase the Polestar 1 with art, making it the only car in the world which people can use art to buy.
The Polestar 1 was designed and made with an obsessive attention to detail that has been unparalleled in the world of hybrid performance cars. It’s more than earned its place in any collection, art or vehicle.
Theodor Dalenson, a leading private art advisor, will be evaluating the submitted pieces to gauge if their worth is equivalent to the Polestar 1 price.
Polestar 1 blurs the line between vehicle and art. Between garage and gallery. And unlike other pieces, it can be exposed to the elements.
Vehicle, or art: Polestar 1 and the Art for Art initiative
What defines art is an age-old question. While some art is created merely to be aesthetically appealing, some is meant to be interpretive. Some pieces ask questions, others make statements. However, they all inspire a reaction. Much like Polestar 1. So, why not use one to buy the other?
Golden moments in the Cube
Rarity adds value. The less common something is, the more it’s worth. Polestar 1, a hand-built electric performance hybrid, is one of these rare and correspondingly valuable things. One of the 25 Polestar 1s rendered in gold is even rarer. So, when three customers arrived at Polestar HQ to each take home a golden Polestar 1, we decided to document those golden moments.
Yearly Highlights 2021
Challenging conventions. Evolving our design language. Driving climate action. These are the convictions that define the Polestar universe. Looking back across another eventful year, it’s evident that they’ve all contributed to the expansion of said universe. These are our highlights from 2021.