IAA Frankfurt 2019
On the roadshow rolls. The Polestar roadshow brings our cars to the people, letting people get up close with our products while picking the brains of Polestar experts. And in Frankfurt, the cube found itself smack in the middle of Internationale Automobil-Ausstellung, also known as the International Motor Show Germany (or IAA).
There are colour and material samples, there are atelier tables, there are screens where you can configure cars to your liking. Technical specifications decorate the floor, components adorn the walls. All housed in a traveling version of our headquarters. A white cube.
IAA, Frankfurt Messe
Friedrich-Ebert-Anlage 4560327 Frankfurt am Main
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