The best of the best. It’s an aim for us as a brand. It’s what was required to win the inaugural Polestar Design Contest. And it’s why we reached out to HOTE Design to create the models of the winning designs.
Situated in the Bavarian town of Beilngries, HOTE was founded by former Audi Design Chief Modeller Wolfgang Holzinger in 1981 and remains a family-run enterprise. They were the obvious choice when it came time to realise these designs as hard models. After all, they helped build the Precept.
We visited their facilities, cameras in hand, to document the model-making process. We also spoke with Marcus Holzinger about their thoughts on the winning designs, their process, and their take on Polestar. See above.
In May of 2021, Sydney’s Paramount House Hotel was the site of an unlikely assembly: a robotics engineer-turned-experimental musician, a surfboard shaper, an indigenous culture advocate, an electric performance car brand, and a host of other artists, creatives, and brands.
It’s the goal of every carmaker to get people in their cars. There are a seemingly endless number of catchphrases, taglines and mottos in the world of automotive, stretching from the cliché to the incomprehensible. But if one reads between the lines, the message is clear: this car is good. Get in it.
Exploring the great unknown has undeniable appeal. Seeing something familiar while you’re at it makes it that much better. The images sent from the surface of Mars, for example, are all the more compelling because they display vistas that wouldn’t look out of place in the American Southwest. It’s unknown, yet recognisable. Not unlike the infotainment system of Polestar 2.