The best of the best. It’s an aim for us as a brand. It’s what was required to win the inaugural Polestar Design Contest. And it’s why we reached out to HOTE Design to create the models of the winning designs.
Situated in the Bavarian town of Beilngries, HOTE was founded by former Audi Design Chief Modeller Wolfgang Holzinger in 1981 and remains a family-run enterprise. They were the obvious choice when it came time to realise these designs as hard models. After all, they helped build the Precept.
We visited their facilities, cameras in hand, to document the model-making process. We also spoke with Marcus Holzinger about their thoughts on the winning designs, their process, and their take on Polestar. See above.
The Internationale Automobil-Ausstellung, also known as the International Motor Show Germany (or IAA), is the world's largest mobility show. A community convention in which technological advancements and concepts for the future of mobility are showcased. Just the place for a brand driven by innovation, new technologies and sustainability to visit.
When it comes to symbols, a star is quite compelling. Protection, guidance, and lofty ambitions, a star can denote all of these. Being dubbed a Star in the car industry, however, can only mean one of the following: you’re either exceeding expectations in a particularly challenging environment of the auto sector, or you’re considered a rising industry leader. At Polestar, we’ve got them both.