It can be difficult to know when a tipping point has been reached. Usually, a series of events, both big and small, have led the situation to a point where change is inevitable. And sometimes, that change doesn’t happen fast enough. Sometimes, a boost is needed to get to the event horizon.
Such as World EV Day.
Launched by Swedish-Swiss firm ABB and sustainability-oriented video publishing network Green.tv, September 9th will be a day of “global e-mobility appreciation, helping to drive the shift to sustainable road transport and a zero-emissions future”. 2020 will see the first iteration. And Polestar is a founding member.
“I’m thrilled to be working with a leading OEM like Polestar on World EV Day,” says Green.tv founder Ade Thomas. “This day will become the catalyst for a digital campaign to celebrate e-mobility as a key tool in driving a decarbonised transport future for all.”
The founders see this day as the start of a truly international movement towards electric mobility and emission-free driving.
It seems like we’ve arrived at a tipping point.
In May of 2021, Sydney’s Paramount House Hotel was the site of an unlikely assembly: a robotics engineer-turned-experimental musician, a surfboard shaper, an indigenous culture advocate, an electric performance car brand, and a host of other artists, creatives, and brands.
It’s the goal of every carmaker to get people in their cars. There are a seemingly endless number of catchphrases, taglines and mottos in the world of automotive, stretching from the cliché to the incomprehensible. But if one reads between the lines, the message is clear: this car is good. Get in it.