The user interface is the bridge between car and driver. It allows for seamless integration, and therefore needs to be seamlessly integrated itself. Polestar engineers and designers spend a lot of time incorporating the user interface into the car as naturally as possible.
Oddly enough, they take it out of the car to do this. Polestar’s interaction design team have built rigs to test each and every interaction and function of the user interface, from the radio to the home screen menu and everything in between. Hand-drawn sketches, iPads, wireflows, post-it notes, and at least one wall that looks like something out of the first season of True Detective, the system’s functionality is tested from every angle. From accessing the 360° camera to booking a table via voice command, the interaction design team and their rigs make it possible.
In May of 2021, Sydney’s Paramount House Hotel was the site of an unlikely assembly: a robotics engineer-turned-experimental musician, a surfboard shaper, an indigenous culture advocate, an electric performance car brand, and a host of other artists, creatives, and brands.
It’s the goal of every carmaker to get people in their cars. There are a seemingly endless number of catchphrases, taglines and mottos in the world of automotive, stretching from the cliché to the incomprehensible. But if one reads between the lines, the message is clear: this car is good. Get in it.