The user interface is the bridge between car and driver. It allows for seamless integration, and therefore needs to be seamlessly integrated itself. Polestar engineers and designers spend a lot of time incorporating the user interface into the car as naturally as possible.
Oddly enough, they take it out of the car to do this. Polestar’s interaction design team have built rigs to test each and every interaction and function of the user interface, from the radio to the home screen menu and everything in between. Hand-drawn sketches, iPads, wireflows, post-it notes, and at least one wall that looks like something out of the first season of True Detective, the system’s functionality is tested from every angle. From accessing the 360° camera to booking a table via voice command, the interaction design team and their rigs make it possible.
The Internationale Automobil-Ausstellung, also known as the International Motor Show Germany (or IAA), is the world's largest mobility show. A community convention in which technological advancements and concepts for the future of mobility are showcased. Just the place for a brand driven by innovation, new technologies and sustainability to visit.
When it comes to symbols, a star is quite compelling. Protection, guidance, and lofty ambitions, a star can denote all of these. Being dubbed a Star in the car industry, however, can only mean one of the following: you’re either exceeding expectations in a particularly challenging environment of the auto sector, or you’re considered a rising industry leader. At Polestar, we’ve got them both.