It’s officially the Year of the Rat. The first sign in the Chinese zodiac, the rat represents optimism, energy, creativity, adaptability, and attention to fine detail.
Those born under this sign have these attributes. And it just so happens that something new is coming from Polestar. Something that, like the sign it’s born under, will embody a better way of doing things. Call it a new year’s revolution.
Happy Year of the Rat.
In May of 2021, Sydney’s Paramount House Hotel was the site of an unlikely assembly: a robotics engineer-turned-experimental musician, a surfboard shaper, an indigenous culture advocate, an electric performance car brand, and a host of other artists, creatives, and brands.
It’s the goal of every carmaker to get people in their cars. There are a seemingly endless number of catchphrases, taglines and mottos in the world of automotive, stretching from the cliché to the incomprehensible. But if one reads between the lines, the message is clear: this car is good. Get in it.