Summer Highlights 2021
This summer was marked by collaborations, campaigns, and events. And like every summer, we did it the Polestar way.
Collaborated with Highsnobiety at the Paramount House Hotel in Sydney (Australia) where robotics engineer and musician, Moritz Simon Geist, took components from Polestar 2 to create music, and then performed it digitally.
Announced Polestar 3, our next car and the next evolution of Polestar’s design language and journey, will be built in Ridgeville, South Carolina.
The Art4Art campaign was launched allowing collectors to trade their art for a special edition of our hybrid performance vehicle, the Polestar 1. A collector’s item.
Our second Polestar Design Contest was launched with the theme Progress.
Went back to Goodwood for the Festival of Speed and brought with us our entire story. Polestar 1, in its golden limited-edition colour, the Experimental Polestar 2, and the Precept.
Opened a fast-charge station at Mjölby, strategically located on the E4 between Stockholm and Gothenburg in Sweden.
Premiered Episodes 1 and 2 of “Precept: From Concept to Car”, our Precept documentary.
Went to CAKE World’s Race and took the Experimental Polestar 2 with us.
Invited journalists to test drive our new single motor Polestar 2 models.
Finally, we revealed our exclusive web shop, and home, for a limited time only to the flagship Makka – Polestaredition by CAKE.Polestar Additions is our newest digital space for our take on all sorts of lifestyle products.
Not that we’re complaining, but we didn’t get to do a lot of sunbathing…
White slopes and green goals: How Laax became one of Switzerland's greenest ski resorts
Our partnership with Weisse Arena Group who manages the ski resort of Laax in the Swiss alps is in its second year so we caught up with their Sustainability Officer, Reto Fry to talk green goals and how to keep our slopes white in the face of climate change.
When in Rovaniemi
Do as the locals do. Words of wisdom that any seasoned traveller is familiar with. They don’t just govern behavior, however. They speak to the importance of having an open mind, embracing new customs, and adapting to one’s surroundings. There are equivalents in all languages. In English, one is told that “when in Rome, do as the Romans do”. It counts for the Italian capital, just as it counts for northern Finland. Which is exactly where we headed this winter.