This summer was marked by collaborations, campaigns, and events. And like every summer, we did it the Polestar way.
Collaborated with Highsnobiety at the Paramount House Hotel in Sydney (Australia) where robotics engineer and musician, Moritz Simon Geist, took components from Polestar 2 to create music, and then performed it digitally.
Announced Polestar 3, our next car and the next evolution of Polestar’s design language and journey, will be built in Ridgeville, South Carolina.
The Art4Art campaign was launched allowing collectors to trade their art for a special edition of our hybrid performance vehicle, the Polestar 1. A collector’s item.
Our second Polestar Design Contest was launched with the theme Progress.
Went back to Goodwood for the Festival of Speed and brought with us our entire story. Polestar 1, in its golden limited-edition colour, the Experimental Polestar 2, and the Precept.
Opened a fast-charge station at Mjölby, strategically located on the E4 between Stockholm and Gothenburg in Sweden.
Premiered Episodes 1 and 2 of “Precept: From Concept to Car”, our Precept documentary.
Went to CAKE World’s Race and took the Experimental Polestar 2 with us.
Invited journalists to test drive our new single motor Polestar 2 models.
Finally, we revealed our exclusive web shop, and home, for a limited time only to the flagship Makka – Polestaredition by CAKE. Polestar Additions is our newest digital space for our take on all sorts of lifestyle products.
Not that we’re complaining, but we didn’t get to do a lot of sunbathing…
There are all types of awards out there. The Foot in Mouth Award, The Golden Bagel Award and IG Nobel Prize, just to mention a few. While we haven’t won any of these particular accolades, we have received our share of awards. The latest celebrate our approach to design.
Everything we produce today has an environmental footprint. EVs are no exception. But that doesn’t have to be the case. Over time we can change how cars are made. And you can influence that progress. Because what you choose to buy is what the industry becomes. To enable us all to choose the greenest path, we all need to understand the scope of that footprint.