A goal set in stone is a commitment that cannot be changed or altered. Slightly daunting, perhaps. But when it comes to making climate action goals, these should be just that. Set in stone.
We know this is the crucial decade to bend the emission curve. At COP26, car brands will share their plans and visions to reach zero emissions.
And that’s great. Making public goals is an excellent way to hold yourself accountable to reaching your objectives. Something anyone struggling with an unhealthy habit knows.
But just to make sure that these goals aren’t forgotten, but preserved and followed up, we’ve decided to take notes. In stone.
Because COP26 may soon be over, but our industry’s visions must remain.
Art communicates. It resonates with us all in a way that few of us can fully articulate. The medium doesn’t matter either. Whether sculpture or song, acrylics or alabaster, art provokes a reaction. As such, it’s an incredibly powerful way to deliver a message, directly accessing the audience’s emotions and creating a connection. Which is exactly why Thijs Biersteker does what he does.
About 14 billion years ago (it’s estimated), the universe burst into existence. Ever since, it’s been expanding outwards. And though it’s only been four years as opposed to 14 billion since the creation of the Polestar universe, it’s already experienced growth at breakneck speed. As we head into a new year, our global presence continues expanding at an accelerating pace.