Salon Privé 2020

Sir Winston Churchill taught us that “however beautiful the strategy, you should look at the results.” Our strategy is to obsess over every detail, in order to create cars that redefine sustainable electric performance. Polestar 1 and Polestar 2 are the results. And we share our audience’s enthusiasm for looking at them. Therefore, we took them to the former British Prime Minister’s childhood home of Blenheim Palace to take part in the Salon Privé.

A Polestar 1 and a Polestar 2 on display in front of Blenheim Palace.

An annual Concours d’Elégance showcasing the finest that the automotive world has to offer, Salon Privé has been held annually on the grounds of Oxfordshire’s Blenheim Palace since 2005. In addition to an event stand showcasing both the Polestar 1 and Polestar 2, we also offered test drives, held in accordance with all safety standards.

The Polestar event stand at the 2020 Salon Privé in front of a row of white tents.

Our strategy has remained the same since the very beginning. And the results are all the confirmation we need.

Related

Polestar Concecpt BST at Goodwood stand

What makes a car a sports car: The defining traits

When you hear the term "sports car," what comes to mind? Is it the image of a sleek, powerful machine zooming down an open road, the flashy and bold colour that your everyday car could never pull off? For us car enthusiasts, sports cars represent the pinnacle of driving pleasure. But what exactly makes a car a sports car? Let's dive into the defining traits that separate sports cars from the rest of the pack.

Polestar 2 in a square in Berlin

One Charge Challenge: Berlin, Germany

One Polestar 2. One fully-brimmed battery. One day to explore the sights, sounds and smells of Germany’s capital city, as it plays host to one of the biggest sporting competitions of the year. It’s time to stock up on Haribo and join us on this fully-charged road trip.

Rendering of Polestar Concept BST on track

Polestar Concept BST: Everything you need to know

All great performance cars are born out of passion, not necessity. They are objects of desire, with a singular purpose: pure driving pleasure. Every Polestar is special and thrilling to drive in its own unique way, but for those who want to be at the absolute bleeding edge of performance, we have BST.