Salon Privé 2020
Sir Winston Churchill taught us that “however beautiful the strategy, you should look at the results.” Our strategy is to obsess over every detail, in order to create cars that redefine sustainable electric performance. Polestar 1 and Polestar 2 are the results. And we share our audience’s enthusiasm for looking at them. Therefore, we took them to the former British Prime Minister’s childhood home of Blenheim Palace to take part in the Salon Privé.
An annual Concours d’Elégance showcasing the finest that the automotive world has to offer, Salon Privé has been held annually on the grounds of Oxfordshire’s Blenheim Palace since 2005. In addition to an event stand showcasing both the Polestar 1 and Polestar 2, we also offered test drives, held in accordance with all safety standards.
Our strategy has remained the same since the very beginning. And the results are all the confirmation we need.
Polestar at the Met Gala
Few things occupy the space where design, art, and innovation meet as naturally as fashion. The runway is a known environment for true experimentation, showcasing new techniques, materials, and design philosophies to audiences eager to see what’s next and what’s still in the realm of fantasy. The Met Gala, colloquially known as “fashion’s big night out”, is where the who’s who of this world congregate. And to meet up at this meeting of minds, participants took another thing that’s perfectly at home in the middle of the Venn diagram of design, art, and innovation: Polestar 2.
All aboard: the Polestar Referral programme
Enthusiasm is contagious. Upon discovering a new hobby, restaurant, or band that you cannot get enough of, the urge to spread the word to friends and family is never far behind. After all, sharing is caring. The path towards greater electric mobility is indeed a journey of shared excitement. And we know that getting behind the wheel of an EV can have the same impact. Which is why we’re launching the Polestar referral programme.
The Hydro chair: a glimpse into the future
Many have tried to imagine what the future might look like. Flying cars, holograms, and interstellar travel have all been considered. And a lot of silver and grey, for some reason. When we try to envision a sustainable future, though, it tends to look a bit different. Greener. Now, that vision has been realised in the shape of the chair. One that’s both silver and green.