Sir Winston Churchill taught us that “however beautiful the strategy, you should look at the results.” Our strategy is to obsess over every detail, in order to create cars that redefine sustainable electric performance. Polestar 1 and Polestar 2 are the results. And we share our audience’s enthusiasm for looking at them. Therefore, we took them to the former British Prime Minister’s childhood home of Blenheim Palace to take part in the Salon Privé.
An annual Concours d’Elégance showcasing the finest that the automotive world has to offer, Salon Privé has been held annually on the grounds of Oxfordshire’s Blenheim Palace since 2005. In addition to an event stand showcasing both the Polestar 1 and Polestar 2, we also offered test drives, held in accordance with all safety standards.
Our strategy has remained the same since the very beginning. And the results are all the confirmation we need.
In May of 2021, Sydney’s Paramount House Hotel was the site of an unlikely assembly: a robotics engineer-turned-experimental musician, a surfboard shaper, an indigenous culture advocate, an electric performance car brand, and a host of other artists, creatives, and brands.
It’s the goal of every carmaker to get people in their cars. There are a seemingly endless number of catchphrases, taglines and mottos in the world of automotive, stretching from the cliché to the incomprehensible. But if one reads between the lines, the message is clear: this car is good. Get in it.