Redefining the drive-in

Tenet (/ˈtɛnɪt/): 1. A principle or belief. 2. The latest film by Christopher Nolan. Since Polestar’s inception, our tenets haven’t changed: to accelerate the shift to more sustainable electric mobility through innovation. Therefore, we never miss a chance to redefine and reimagine. Such as our latest event in the UK.

Polestar sponsors a fully electric drive-in cinema.

We partnered with Fully Charged to throw a fully electric drive-in cinema event at Farnborough International Airport. The movie was played on an outdoor screen following a pre-screening of the Polestar TV ad, and the Fully Charged Polestar 2 review video.

The event allowed all owners of electric vehicles, regardless of the brand, the chance to be part of a unique and safe screening experience of the aforementioned sci-fi action blockbuster. Test drives preceded the movie, giving attendees the opportunity to get up close and personal with the Polestar 2.

Leading up to the event, 24 UK fans had the chance to win VIP tickets through a social competition where they shared what they love most about electric cars. They got to enjoy front row seats (in Polestar 2s) at the cinema along with Polestar 2 owners and members of the media. Much like our London space kit,  we took every opportunity to optimise the experience in a non-traditional way. VIP guests received a vegan food and drinks hamper as part of their all-electric experience.

Polestar sponsors a fully electric drive-in cinema

Our tenets remain the same, whether we’re redefining electric performance or reimaging experiences.

Related

The End of the Beginning​

As of today, June 24th, Polestar is listed on the Nasdaq in New York under the ticker PSNY. This allows us to welcome shareholders, as well as customers, to join our journey towards more sustainable electric performance. This is a confirmation that Polestar has come of age. An end of the beginning.​ And a beginning of something more.​

Stay up to date on the latest Polestar news

Our newsletters are a concentrated blast of all the latest from Polestar: news, events, product information, and more.

Subscribe
Polestar Automotive UK Ltd is an appointed representative of Volvo Car UK Limited which is authorised and regulated by the Financial Conduct Authority under firm reference number 678616 for credit broking. Polestar © 2022. All rights reserved.
Change location: