Predicting the near future: Polestar and Balenciaga
The near future has been a muse for countless designers. It provides a framework in which creativity can thrive alongside an inbuilt sense of realism. The Polestar Design Contest and Polestar Precept were some of our near-future explorations. “Afterworld: The Age of Tomorrow” is one of Balenciaga’s. And they’ve asked Polestar to be a part of it.
Like Balenciaga, Polestar designs the future, innovating and using materials in new ways.
This project showcases the fashion house’s Fall 21 collection as seen on the streets of a virtual urban landscape in the year 2031. Accessible and sharable from any device, the game sees the protagonist making their way through different environments, following a narrative based on the theme of the Fall 21 collection: human destiny.
The vehicles traversing those streets will be some of the designs from the 2020 Polestar Design Contest, along with Polestar Precept. “Being fans of cars, we were intrigued by the futuristic vehicles from the Polestar Design Community,” says Balenciaga. “Like Balenciaga, Polestar designs the future, innovating and using materials in new ways.” Balenciaga saw that Polestar was just as engaged in what’s around the corner as they were, and thus the partnership was born. “The old notion of premium and luxury is changing,” they continue, “and it was great to partner with Polestar for our Afterworld project.”
The near future is inspirational, in part, because of its close proximity. The predictions aren’t outlandish because there’s a good chance we’ll see them in our lifetimes. As such, they can provide potential solutions to current issues, or show a unique take on contemporary style and technology. They can even show the next steps we might take as a society.
Polestar 2 is Switzerland’s Car of the Year
We’ve always had a soft spot for Switzerland. It’s where Polestar 2 made its real-life debut. It’s where Precept would have done the same. It doesn’t hurt that Switzerland itself is a truly beautiful place. And of course, the flag is a big plus. It seems like the feeling is mutual, as Switzerland has just chosen Polestar 2 as the winner of the Car of the Year award.
The Wool Express with Alexander Stutterheim
Sometimes, speeding things up requires slowing down. As we’ve said before, the change to greater sustainability needs to happen more quickly. This can be achieved, paradoxically, by taking a slower approach. Designing timeless products to have a longer life cycle will reduce consumption and prolong a product’s usability, whether in automotive or in fashion. Something Alexander Stutterheim understands better than most.
Kindred spirits: Harman Kardon
Harman Kardon creates premium, innovative audio systems for both home and automotive environments, including the Polestar 2. We spoke with designers Philipp Siebourg and Jan Geisler about the in-car audio landscape, design challenges, and the importance of high-efficiency hole patterns.