Precept: sustainability

The journey towards greater sustainability is a journey without end. There are always further improvements to be made, new technologies to be employed, and new solutions to implement. It’s the true never-ending story.

And though that may appear futile at first glance, this is not a sad story. It’s a tale packed with minor setbacks which lead to major breakthroughs. Collaboration and experimentation are the common themes. And progress is measured in the amount of waste eliminated. It’s not a zero-sum game. It’s a zero-emissions game. And every move in the right direction counts.


Collage of skylines viewed from inside Polestar cars

SUVs and the U.S. – an electrified bond

If we say gas-guzzling, you say: SUVs. And if we say SUVs, you say: the U.S., right? But as car makers and car models increasingly turn electric, at least one of these associations might look very different in the future.