We played it safe. As a company made up of car enthusiasts, one of our favourite things is talking to people about our products. However, the current state of affairs means that large gatherings are to be avoided. And even though we’d like nothing better than to assemble a bunch of Polestar fans and talk their ears off about the safety innovations to be found in the Polestar 2, it wouldn’t be wise. Ironically, it’d be unsafe.
So, we took our innovative digital-first approach, already a hallmark of our brand, and applied it to this event, making it a webinar for newsletter subscribers to livestream (and putting it on YouTube for everyone to see).
Featuring a panel made up of Polestar Head of R&D Hans Pehrson and Polestar 2 Product Manager Beatrice Simonsson, the webinar was filmed in the showroom of our Gothenburg HQ, and featured presentations on Polestar 2 safety features, along with a Q&A session.
There’s no better time to play it safe than when talking about safety. See the webinar here.
Energy can take many shapes and forms. Thermal. Radiant. Negative or positive (optimism for the win). And the same goes for the energy temporarily stored in your EV’s battery. It may be green. Or not at all. It all comes down to how you charge your car.
Film festivals play out in unique places. Sundance takes place in the picturesque Wasatch Mountains. Toronto’s TIFF Bell Lightbox is a block-long complex which hosts the city’s namesake festival. And the Cannes Film Festival unfolds on one of the world’s most recognisable waterfronts. But for all the features that those venues have, there’s one thing they’re lacking.