Polestar Precept: From Concept to Car

There’s peeking behind the curtain. And then there’s having an all-access backstage pass.

Une esquisse de la Polestar Precept.

The former provides a momentary look at what actually happens behind the scenes. A glimpse of the activity, the work, and the hustle and bustle of many people working on something big.

The latter takes a deep dive into every detail, giving an unfiltered, unobstructed look at the entire process, warts and all.

“From Concept to Car” is a documentary series on Polestar Precept, from the first idea to the finished product, covering every step of the journey. From pencil sketch to clay model. From the design studio to the road. From contentious arguments over tiny components to celebrating breakthroughs as a team.

This series is an all-access backstage pass, providing an unprecedented look into just what’s involved in the design, production, and release of a car.

See the trailer here.

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Still Talking: Simon Åslund

Today, we introduce you to our very own Simon Åslund. Simon’s creative journey started with borrowing university cameras, but his flair for experimentation led him towards capturing moody cinematic night scenes. When he is not out shooting the Scandinavian twilight, he works for Polestar's Brand and Marketing team. Come along as we get to know Simon Åslund.