There’s peeking behind the curtain. And then there’s having an all-access backstage pass.
The former provides a momentary look at what actually happens behind the scenes. A glimpse of the activity, the work, and the hustle and bustle of many people working on something big.
The latter takes a deep dive into every detail, giving an unfiltered, unobstructed look at the entire process, warts and all.
“From Concept to Car” is a documentary series on Polestar Precept, from the first idea to the finished product, covering every step of the journey. From pencil sketch to clay model. From the design studio to the road. From contentious arguments over tiny components to celebrating breakthroughs as a team.
This series is an all-access backstage pass, providing an unprecedented look into just what’s involved in the design, production, and release of a car.
See the trailer here.
The Internationale Automobil-Ausstellung, also known as the International Motor Show Germany (or IAA), is the world's largest mobility show. A community convention in which technological advancements and concepts for the future of mobility are showcased. Just the place for a brand driven by innovation, new technologies and sustainability to visit.
When it comes to symbols, a star is quite compelling. Protection, guidance, and lofty ambitions, a star can denote all of these. Being dubbed a Star in the car industry, however, can only mean one of the following: you’re either exceeding expectations in a particularly challenging environment of the auto sector, or you’re considered a rising industry leader. At Polestar, we’ve got them both.