They came with cars. They came with boats. They came with zeppelins. They came with satellites. Some came without vehicles at all. From various countries and walks of life, they all came to participate in the 2020 Polestar Design Contest.
And the submissions exceeded every expectation, both in terms of creativity and quality. The impact was felt further abroad than we anticipated. And the winners were incredibly hard to determine, though the ones who took home the titles definitely deserved them.
In other words, the 2020 Polestar Design Contest was a success by any measure. We were amazed by what we saw.
And we can’t wait to see what the 2021 Polestar Design Contest will be like.
The Internationale Automobil-Ausstellung, also known as the International Motor Show Germany (or IAA), is the world's largest mobility show. A community convention in which technological advancements and concepts for the future of mobility are showcased. Just the place for a brand driven by innovation, new technologies and sustainability to visit.
When it comes to symbols, a star is quite compelling. Protection, guidance, and lofty ambitions, a star can denote all of these. Being dubbed a Star in the car industry, however, can only mean one of the following: you’re either exceeding expectations in a particularly challenging environment of the auto sector, or you’re considered a rising industry leader. At Polestar, we’ve got them both.