They came with cars. They came with boats. They came with zeppelins. They came with satellites. Some came without vehicles at all. From various countries and walks of life, they all came to participate in the 2020 Polestar Design Contest.
And the submissions exceeded every expectation, both in terms of creativity and quality. The impact was felt further abroad than we anticipated. And the winners were incredibly hard to determine, though the ones who took home the titles definitely deserved them.
In other words, the 2020 Polestar Design Contest was a success by any measure. We were amazed by what we saw.
And we can’t wait to see what the 2021 Polestar Design Contest will be like.
In May of 2021, Sydney’s Paramount House Hotel was the site of an unlikely assembly: a robotics engineer-turned-experimental musician, a surfboard shaper, an indigenous culture advocate, an electric performance car brand, and a host of other artists, creatives, and brands.
It’s the goal of every carmaker to get people in their cars. There are a seemingly endless number of catchphrases, taglines and mottos in the world of automotive, stretching from the cliché to the incomprehensible. But if one reads between the lines, the message is clear: this car is good. Get in it.