We’ve always had a soft spot for Switzerland. It’s where Polestar 2 made its real-life debut. It’s where Precept would have done the same. It doesn’t hurt that Switzerland itself is a truly beautiful place. And of course, the flag is a big plus. It seems like the feeling is mutual, as Switzerland has just chosen Polestar 2 as the winner of the Car of the Year award.
Evaluated by an expert jury consisting of engineers, journalists, and drivers, Polestar 2 took the lead, based on criteria including (but not limited to) design, drivetrain, handling, quality, functionality, safety, environmental friendliness, and infotainment.
"The award is naturally a great success for our young brand," says Sascha Heiniger, Head of Polestar Switzerland. "At the same time, we see it as a confirmation and an obligation to continue on our uncompromising path towards contemporary and sustainable mobility.”
We’ve always liked Switzerland. It’s nice to know they feel the same way.
In May of 2021, Sydney’s Paramount House Hotel was the site of an unlikely assembly: a robotics engineer-turned-experimental musician, a surfboard shaper, an indigenous culture advocate, an electric performance car brand, and a host of other artists, creatives, and brands.
It’s the goal of every carmaker to get people in their cars. There are a seemingly endless number of catchphrases, taglines and mottos in the world of automotive, stretching from the cliché to the incomprehensible. But if one reads between the lines, the message is clear: this car is good. Get in it.