The Polestar 1 offers a driving experience unlike any other. We’ve been saying this for a while. And so far, the only people who could attest to it have been, well, Polestar people. Engineers, designers, and so on. Their opinions are qualified, but they’re definitely not unbiased.
So we invited the automotive press to try for themselves. Journalists from Norway, the US, Germany, Canada, the Netherlands, the UK, and Sweden (naturally) travelled to Gothenburg to sit behind the wheel and create their own Polestar driving experiences.
Every journalist who emerged from the car, whether after driving it themselves or riding shotgun for one of development engineer Joakim Rydholm’s “dynamic driving experiences”, had a smile on their face. Even the curtains of rain which signify a Swedish summer day couldn’t dampen people’s spirits. See a smattering of their thoughts below, and click on them to read the articles:
In May of 2021, Sydney’s Paramount House Hotel was the site of an unlikely assembly: a robotics engineer-turned-experimental musician, a surfboard shaper, an indigenous culture advocate, an electric performance car brand, and a host of other artists, creatives, and brands.
The aim of a halo car is to capture people’s imaginations. To get them talking. And keep them talking. In that sense, Polestar 1 has more than fulfilled its purpose. Now an era is drawing to a close. To commemorate its life in the limelight, we decided to enhance its star qualities further. Because if you’re going to say goodbye, you might as well do it in style.
There are few places where thought and action come together more effectively than a hackathon. Short and intense by design, hackathons are events in which groups of developers, UX/UI designers, and others collaborate on projects, troubleshooting and ideating in real time, coming up with concepts and doing their best to realise them.