11.11.2019

Polestar 1 customer test drives

So many of our stories mention the rain at some point. Headquartered as we are in western Sweden, rain is a fact of life for Polestar. It rains 400 days a year in Gothenburg. We’re going to end up mentioning it a fair bit.

And this story is no different. What is different about this story, is that we have the thoughts and feelings from Polestar 1 customers. For the first time, the Polestar 1 was being driven by someone other than journalists or those gainfully employed by Polestar.

And even though it goes without saying, we’ll say it anyway: the customers are incredibly important. So we grabbed our pens, our drones, and our recording equipment, and we captured every moment. In the rain.

“The only word is ‘perfect.”

“It’s like if you were to take any existing GT and make every little thing better.”

“Very accessible from a driver’s standpoint.”

“Felt really planted, it inspired a lot of confidence.”

“So much held in reserve. If you wanted to really open it up you could, and you’d never get close to using it all up.”

“It surged towards the horizon and never stopped.”

“It can effortlessly do whatever you want it to do.”

20.11.2023

Driving an EV in cold weather: a how-to guide

Engineered in Sweden and tested in the harshest of winter conditions, snow and ice is a familiar setting for us. In this article, we will give you tips on how to maximise the range and performance of your Polestar during the winter months.

Maja Freiman standing behind a sewing machine with her baby strapped to her chest

16.11.2023

Fashion X: Transforming the Space

A sewing machine in the middle of a car showroom may seem a little out of the ordinary. But we have never aimed to be ordinary. During four days last week, our Stockholm Space turned into a fashion hub, further showcasing our passion for sustainability and design.

23.10.2023

ELI5: How do brakes brake?

The concept of braking is, in all honesty, pretty straightforward. Simply put, it’s the art of making a moving vehicle stop or slow down. In this beginner’s guide, we will delve a little deeper, explaining how this is done and learning what separates good brakes from world-class brakes. So, without further ado, let’s get into it.