So many of our stories mention the rain at some point. Headquartered as we are in western Sweden, rain is a fact of life for Polestar. It rains 400 days a year in Gothenburg. We’re going to end up mentioning it a fair bit.
And this story is no different. What is different about this story, is that we have the thoughts and feelings from Polestar 1 customers. For the first time, the Polestar 1 was being driven by someone other than journalists or those gainfully employed by Polestar.
And even though it goes without saying, we’ll say it anyway: the customers are incredibly important. So we grabbed our pens, our drones, and our recording equipment, and we captured every moment. In the rain.
The hypothesis: Polestar 2 looks at home in any environment. The reasoning: Polestar 2’s minimalistic, modern design is the logical next step from Polestar 1, which was proven to look good against any backdrop during a previous photo contest. So, to test our hypothesis, we held the contest again, with Polestar 2 as the subject.
Film festivals play out in unique places. Sundance takes place in the picturesque Wasatch Mountains. Toronto’s TIFF Bell Lightbox is a block-long complex which hosts the city’s namesake festival. And the Cannes Film Festival unfolds on one of the world’s most recognisable waterfronts. But for all the features that those venues have, there’s one thing they’re lacking.