So many of our stories mention the rain at some point. Headquartered as we are in western Sweden, rain is a fact of life for Polestar. It rains 400 days a year in Gothenburg. We’re going to end up mentioning it a fair bit.
And this story is no different. What is different about this story, is that we have the thoughts and feelings from Polestar 1 customers. For the first time, the Polestar 1 was being driven by someone other than journalists or those gainfully employed by Polestar.
And even though it goes without saying, we’ll say it anyway: the customers are incredibly important. So we grabbed our pens, our drones, and our recording equipment, and we captured every moment. In the rain.
In May of 2021, Sydney’s Paramount House Hotel was the site of an unlikely assembly: a robotics engineer-turned-experimental musician, a surfboard shaper, an indigenous culture advocate, an electric performance car brand, and a host of other artists, creatives, and brands.
The aim of a halo car is to capture people’s imaginations. To get them talking. And keep them talking. In that sense, Polestar 1 has more than fulfilled its purpose. Now an era is drawing to a close. To commemorate its life in the limelight, we decided to enhance its star qualities further. Because if you’re going to say goodbye, you might as well do it in style.
There are few places where thought and action come together more effectively than a hackathon. Short and intense by design, hackathons are events in which groups of developers, UX/UI designers, and others collaborate on projects, troubleshooting and ideating in real time, coming up with concepts and doing their best to realise them.