So many of our stories mention the rain at some point. Headquartered as we are in western Sweden, rain is a fact of life for Polestar. It rains 400 days a year in Gothenburg. We’re going to end up mentioning it a fair bit.
And this story is no different. What is different about this story, is that we have the thoughts and feelings from Polestar 1 customers. For the first time, the Polestar 1 was being driven by someone other than journalists or those gainfully employed by Polestar.
And even though it goes without saying, we’ll say it anyway: the customers are incredibly important. So we grabbed our pens, our drones, and our recording equipment, and we captured every moment. In the rain.
The Internationale Automobil-Ausstellung, also known as the International Motor Show Germany (or IAA), is the world's largest mobility show. A community convention in which technological advancements and concepts for the future of mobility are showcased. Just the place for a brand driven by innovation, new technologies and sustainability to visit.