Journal 13

The Polestar 2 has been presented to the world. We didn’t want to fly people in from all over the world to show them our electric car. Creating emissions in order to show people our zero-emission car made no sense to us. Those types of presentations are an anachronism in today’s car industry anyway, even more so for a digital brand like Polestar.

Polestar 2 presentation

The Polestar 2 has been presented to the world. We didn’t want to fly people in from all over the world to show them our electric car. Creating emissions in order to show people our zero-emission car made no sense to us. Those types of presentations are an anachronism in today’s car industry anyway, even more so for a digital brand like Polestar.

So we did it online. We delivered our message in a clean, undiluted way, parting with convention in favour of a better solution. In dispensing with the logistics of flying people in, we were free to focus on what matters most: the Polestar 2. An avant-garde, all-electric statement of purpose, the Polestar 2 is the next step in our journey (which you can read more about below).

Learn about the Polestar 2Configure here

See above for a 2-minute version and see below for a 7-minute version and the entire presentation.

Related

Rendering of Polestar Concept BST on track

Polestar Concept BST: Everything you need to know

All great performance cars are born out of passion, not necessity. They are objects of desire, with a singular purpose: pure driving pleasure. Every Polestar is special and thrilling to drive in its own unique way, but for those who want to be at the absolute bleeding edge of performance, we have BST.