Insider’s 2020 Car of the Year Award
It’s a misconception that a prize can only go to one recipient. In fact, it’s often the opposite. Nobel Prizes, Oscars, Booker Prizes, and others are routinely shared. This isn’t Highlander. There can be more than one.
However, there are cases where it’s a little out of the ordinary. It’s a deviation from the norm for two cars to win a Car of the Year award, for instance. And if the winners happen to constitute the entire line-up of one manufacturer, it’s unprecedented. As befitting Polestar’s guiding star status, both Polestar 1 and Polestar 2 have taken Insider’s Car of the Year award, the first time an EV and hybrid have done so. “We want to applaud Polestar,” states the global news publication. “Not only because it is an exciting new brand, but because it's a brand that's committed to building and selling low- and emissions-free vehicles that are attractive and reasonably attainable.”
Polestar 1 took the top spot due to its exceptional driving characteristics and timeless design. A “ferociously good grand-touring car,” in the words of reviewer Matt DeBord, Polestar 1 also demonstrates staying power. “Advancements in manufacturing and battery technology have given us a contemporary plug-in hybrid that is not only mighty and fast, but will also age gracefully in the coming decades,” says reviewer Kristen Lee.
Polestar 2 has equal claim to first place due to its Android operating system, unique design, and well-rounded performance. “We found the Polestar 2 to be highly capable and downright pleasant to drive,” says Insider. “It was not difficult for us to imagine a buyer becoming easily enamored with its looks and everyday comfort and usability.” Kristen Lee, when reviewing Polestar 2, made sure to emphasize that the understated design is what truly distinguishes it. “It draws your eye because it doesn’t look like anything else currently on the road,” she claims.
Insider’s Car of the Year award, like many others, can be shared. Polestar 1 has won, and Polestar 2 has, too.
All aboard: the Polestar Referral programme
Enthusiasm is contagious. Upon discovering a new hobby, restaurant, or band that you cannot get enough of, the urge to spread the word to friends and family is never far behind. After all, sharing is caring. The path towards greater electric mobility is indeed a journey of shared excitement. And we know that getting behind the wheel of an EV can have the same impact. Which is why we’re launching the Polestar referral programme.
Polestar joins the Responsible Business Alliance
Cars are complex products. As such, each car can be seen as the culmination of countless hours of precise labour; a successful merging of components, technologies, and expertise that enable the manufacture of such intricate machines. The system that realises this culmination is the supply chain.
Polestar at the Met Gala
Few things occupy the space where design, art, and innovation meet as naturally as fashion. The runway is a known environment for true experimentation, showcasing new techniques, materials, and design philosophies to audiences eager to see what’s next and what’s still in the realm of fantasy. The Met Gala, colloquially known as “fashion’s big night out”, is where the who’s who of this world congregate. And to meet up at this meeting of minds, participants took another thing that’s perfectly at home in the middle of the Venn diagram of design, art, and innovation: Polestar 2.