Hometown innovation: Polestar and Göteborgsvarvet
Göteborgsvarvet is the world’s largest half-marathon. Held in Gothenburg since 1980, the event attracts over 60,000 participants. It’s also one of the world’s most sustainable races, certified according to the ISO-20121 international standard.
Unfortunately, the race in its usual form was cancelled this year due to recent global events. However, the race organisers thought outside the box and settled on an innovative digital approach, allowing for contestants to complete the race wherever they like, posting their results via Strava. The digital approach resonated with us and given that it’s a hometown event with serious sustainability credentials, we decided to become an official partner and help make it happen.
Swedish-Somali distance runner Suldan Hassan ran his race at our very own proving ground in Hällered. Due to the unique set of circumstances faced, it demanded equally unique pace cars, which led to Hassan being accompanied by both the Polestar 1 and the Polestar 2. Hassan's virtual run was awarded first-place finisher with an impressive time of 1:12:02 for the 21.5 km (13.3 miles) run.
Göteborgsvarvet is a sustainable, hometown event which isn’t afraid to innovate and digitise when required. As such, it's a natural and perfect fit for Polestar.
Polestar at the Met Gala
Few things occupy the space where design, art, and innovation meet as naturally as fashion. The runway is a known environment for true experimentation, showcasing new techniques, materials, and design philosophies to audiences eager to see what’s next and what’s still in the realm of fantasy. The Met Gala, colloquially known as “fashion’s big night out”, is where the who’s who of this world congregate. And to meet up at this meeting of minds, participants took another thing that’s perfectly at home in the middle of the Venn diagram of design, art, and innovation: Polestar 2.
All aboard: the Polestar Referral programme
Enthusiasm is contagious. Upon discovering a new hobby, restaurant, or band that you cannot get enough of, the urge to spread the word to friends and family is never far behind. After all, sharing is caring. The path towards greater electric mobility is indeed a journey of shared excitement. And we know that getting behind the wheel of an EV can have the same impact. Which is why we’re launching the Polestar referral programme.
The Hydro chair: a glimpse into the future
Many have tried to imagine what the future might look like. Flying cars, holograms, and interstellar travel have all been considered. And a lot of silver and grey, for some reason. When we try to envision a sustainable future, though, it tends to look a bit different. Greener. Now, that vision has been realised in the shape of the chair. One that’s both silver and green.