Susanne has a hand in everything aesthetic, shaping the look, feel, and overall visual expression of the brand.
What’s the best part of your job?
Being part of a team that strives to make everything a little better, never settling. And we laugh a lot.
What’s something you’ve done here at Polestar that you’re immensely proud of?
I’m proud of everything I do here in the spirit of a brand that just keeps pushing boundaries.
What job would you like to have, if you didn’t have this one?
Hmmm, a vet.
If you had a superpower, what would it be?
Tough one, you could debate this forever...if I said “flying” that would be too obvious. But maybe the ability to speak every language in the world and therefore be able to travel anywhere and communicate with everyone I meet, on their terms.
Would you rather have to read aloud every time you read, or sing everything you say?
I spend way too much time considering these things, but seeing as I enjoy singing I’d have to choose that one. I look forward to being the most annoying person in the world.
The world’s coldest classroom: Polestar 2 testing in Jokkmokk
Tests. Introduced to us when we’re schoolchildren, tests are almost universally thought of with distaste. They recall memories of anxiety, of late-night study sessions, of an all-consuming fear of failure. Tests, simply put, are the worst. Joakim Rydholm is doing his best to change that.
Commonalities and challenges: the search for more sustainable materials
At first glance, an electric car company and an artist may not have much in common. One produces on an enormous scale, the other creates unique pieces. One has facilities and offices in multiple countries, the other has a canal-side studio. But beyond these initial differences lie deeper similarities. A dedication to a cleaner future. An awareness of the need to act now. And an insistence on using the most sustainable solutions possible. It’s precisely these shared values that made the pairing between ourselves and Thijs Biersteker so natural.