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Polestar 2

Closing the loop with Houdini

Greater circularity is the goal. Polestar is loud and proud when it comes to our environmental ambitions, circularity our ultimate aim. The components of used products becoming raw material for new products is, after all, a natural progression.

Not only are we striving for that ourselves, we’re teaming up with those who share the same ambitions. Swedish outdoor brand Houdini, an inspiration and a collaborator of ours for some time, is making huge strides towards complete circularity. Such as the world’s first clothing compost, run by Houdini together with Stockholm’s Rosendals Trädgård. The ecologically sourced garments are first created in the southwestern Swedish ski town of Ulricehamn. These same fabrics end their life cycle in the clothing compost test lab of Rosendals. And in keeping with our loud-and-proud approach, we want to (digitally) shout it from the rooftops. So, we made a video about it. See above.

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Beyond the Road: Stan Gorton

We’re back again with the sixth installation of Polestar’s Beyond the Road content series, where we meet Polestar owners from all around the world. For this episode, we head down under to Australia to meet Stan Gorton, a journalist and environmentalist who lives on the aptly named Kangaroo Island: a small, picturesque haven off the coast of South Australia. With his four-legged friend Twiggy by his side, we get an insight into what life is like going 100% electric in this remote part of the world.

CMF Designer Komal Singh’s: Path to Polestar

Electricity may drive our cars, but passion powers our brand. No passion? No Polestar. For Komal Singh? No problem. Our CMF (Colour, Material, and Finishes) Designer has ardour in abundance — a type of passion that’s taken her on a unique journey, eventually leading her here. This is Komal’s path to Polestar.

Man wearing Polestar racing helmet and sunglasses

Beyond the Road: Alex Knollenberg

Alex Knollenberg knows a thing or two about performance-driven EVs. Having owned the first three cars in the Polestar line-up, some might even call him an expert. We caught up with the Hoosier native at a recent track experience day in southern Sweden to discuss his love of driving, Polestar 3's unique handling, and why people keep stopping him in the street.