Clarifications with Klarén: redefining premium materials
We’re committed to driving the change towards a climate-neutral future, a new era of sustainable electric mobility. But such change will not occur if we rely on the same old paradigms, the same old tune. Or materials.
Change, however, doesn't have to mean compromise, a choice of a great in-car experience or the environment. We believe that sustainable materials can create new design opportunities and redefine the meaning of premium.
The outcome: Polestar 2. The car features vegan upholstery as standard, its interior features recycled plastics and panels made from reconstructed wood. And for future production models, we’ve already identified a range of new, innovative solutions. Because, as we said, the same old tune won’t work. Sustainability needs a new soundtrack.
Polestar Head of Sustainability Fredrika Klarén clarifies it all above.
Design Towards Zero Award Winners: Werewool
Werewool’s textile innovation and sustainable technology has the potential to revolutionise the clothing industry. With a new class of protein-based biodegradable textile fibres the textile industry's dependence on extractive raw materials, harmful dyes, and plastics can be broken.
White slopes and green goals: How Laax became one of Switzerland's greenest ski resorts
Our partnership with Weisse Arena Group who manages the ski resort of Laax in the Swiss alps is in its second year so we caught up with their Sustainability Officer, Reto Fry to talk green goals and how to keep our slopes white in the face of climate change.