Clarifications with Klarén: future societies

To build a sustainable society, there are a series of concrete (pun intended) goals that need to be achieved. These key drivers are universal and not specific to any one geographical location or cultural area. They are pillars upon which to construct the foundation of a more sustainable society.

And like a foundation, it needs to be even. Work for each of these four goals needs to be ongoing, with equal focus, energy, and funding, to make real progress. There is no sustainability silver bullet, no societal cure-all. These four goals need to be equally prioritized.

Polestar Head of Sustainability Fredrika Klarén outlines these goals above.

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In the past decades, skateboarding has moved from the fringes of society to the TV screen, from subculture to the Olympic games. With that type of trajectory, we wondered what the next step for skateboarding might be. So, we travelled to the birthplace of skateboarding to find out. Surf and skateboard manufacturer Shred MFG tells a story of passion, craftsmanship, and a greener future for the boarding community.

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