Clarifications with Klarén: design responsibility

To ensure a greener future, we’re embracing environmentally sound solutions which harness new technologies, processes, and materials. And even though climate action is a matter of collaboration, some of the most important steps are taken at the beginning of the process, by designers.

Because it is at the design table that the majority of a product’s sustainability impacts are decided.

It’s a responsibility that exceeds making state-of-the-art cars. It’s about making sustainability irresistible.

Polestar Head of Sustainability Fredrika Klarén clarifies it all above.

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Futuristic airship design

Can the flying car make the big jump from the screen to the sky?

What do Back to the Future, The Jetsons, and Bladerunner all have in common? In addition to being some of the 21st-century's most influential pop-culture events, they all featured something that has fascinated human imagination for over a century: the flying car. With this in mind, we decided to sit down with Siddhesh Bhogal to talk about his Polestar 40 airship, the future of mobility, and why we need to start looking at flying cars differently.