Clarifications with Klarén: design responsibility

To ensure a greener future, we’re embracing environmentally sound solutions which harness new technologies, processes, and materials. And even though climate action is a matter of collaboration, some of the most important steps are taken at the beginning of the process, by designers.

Because it is at the design table that the majority of a product’s sustainability impacts are decided.

It’s a responsibility that exceeds making state-of-the-art cars. It’s about making sustainability irresistible.

Polestar Head of Sustainability Fredrika Klarén clarifies it all above.

Related

An abstract design with the text "Polestar design contest" on it.

2022 Polestar Design Contest

Design is art with a specific purpose.

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