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Clarifications with Klarén: design responsibility

To ensure a greener future, we’re embracing environmentally sound solutions which harness new technologies, processes, and materials. And even though climate action is a matter of collaboration, some of the most important steps are taken at the beginning of the process, by designers.

Because it is at the design table that the majority of a product’s sustainability impacts are decided.

It’s a responsibility that exceeds making state-of-the-art cars. It’s about making sustainability irresistible.

Polestar Head of Sustainability Fredrika Klarén clarifies it all above.

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IAA Mobility 2021

The Internationale Automobil-Ausstellung, also known as the International Motor Show Germany (or IAA), is the world's largest mobility show. A community convention in which technological advancements and concepts for the future of mobility are showcased. Just the place for a brand driven by innovation, new technologies and sustainability to visit.

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