Conserving a piece of art can be no easy feat. Light, pollutants, humidity, and a host of other factors can all negatively affect what we might traditionally consider artwork. But then there are the pieces that deliver their value outside of the museum. Such as Polestar 1.
And given that Polestar 1 is entering its final production year, and therefore destined to become a collector’s item, we’re allowing would-be owners to think a little differently with Art for Art. By the end of 2021, art collectors and enthusiasts will have been able to purchase the Polestar 1 with art, making it the only car in the world which people can use art to buy.
The Polestar 1 was designed and made with an obsessive attention to detail that has been unparalleled in the world of hybrid performance cars. It’s more than earned its place in any collection, art or vehicle.
Theodor Dalenson, a leading private art advisor, will be evaluating the submitted pieces to gauge if their worth is equivalent to the Polestar 1 price.
Polestar 1 blurs the line between vehicle and art. Between garage and gallery. And unlike other pieces, it can be exposed to the elements.
The aim of a halo car is to capture people’s imaginations. To get them talking. And keep them talking. In that sense, Polestar 1 has more than fulfilled its purpose. Now an era is drawing to a close. To commemorate its life in the limelight, we decided to enhance its star qualities further. Because if you’re going to say goodbye, you might as well do it in style.
China is the world’s largest EV market. It’s also Polestar’s second home, the site of all of our manufacturing facilities, and the place that enables us to realise our technological and design ambitions on the scale required to truly drive (see what we did there) the e-mobility revolution.