Polestar to the people.
That was the reason behind the open Q&A session which took place in Oslo’s Odeon Cinema on Thursday, January 16th. There’s no doubt we’ve made a splash in Norway, with the majority of our Polestar 2 customers (and our first European space) calling the Scandinavian nation home. But not all of our Norwegian customers can make the trip to our Gothenburg headquarters.
But they can make it to Vitaminveien 27.
So, we headed to Oslo to hold a town-hall-style evening. CEO Thomas Ingenlath, Head of Design Max Missoni, Head of R&D Hans Pehrson, and Head of Global Sales Mike Whittington made up the panel, which fielded questions from roughly 500 Polestar customers. Topics ranged from delivery to financing and everything in between.
Questions were answered. Discussions were had. And the crowd went wild (by Norwegian standards).
In May of 2021, Sydney’s Paramount House Hotel was the site of an unlikely assembly: a robotics engineer-turned-experimental musician, a surfboard shaper, an indigenous culture advocate, an electric performance car brand, and a host of other artists, creatives, and brands.
It’s the goal of every carmaker to get people in their cars. There are a seemingly endless number of catchphrases, taglines and mottos in the world of automotive, stretching from the cliché to the incomprehensible. But if one reads between the lines, the message is clear: this car is good. Get in it.