A visit from the like-minded
“Simplifying car ownership really vibes with me,” says YouTuber and published author Jenny Mustard. “So does the fact that you’re investigating the sustainability angle very seriously.”
Polestar sits in a constellation made up of those brands and individuals who get it. What we’re doing resonates with them, and thus we find ourselves in a cluster of those who share our beliefs and believe in our mission.Jenny Mustard is one of those like-minded individuals. A self-described design lover and ardent minimalist, she’s someone who shares the Polestar philosophy and speaks the Polestar language (not unlike Sam). Therefore, we invited her here to share her thoughts around the brand, the cars, and even our HQ.
“The cars are more streamlined and less cluttered, which makes them aesthetically minimalist,” she states. “For example, the lack of frames around the mirrors. They look and feel very modern.” She goes on to state that “the Polestar 2 is minimalist, vegan, and eco-friendly. What’s not to like?”
We agree wholeheartedly.
Design Towards Zero Award Winners: Werewool
Werewool’s textile innovation and sustainable technology has the potential to revolutionise the clothing industry. With a new class of protein-based biodegradable textile fibres the textile industry's dependence on extractive raw materials, harmful dyes, and plastics can be broken.