A visit from the like-minded
“Simplifying car ownership really vibes with me,” says YouTuber and published author Jenny Mustard. “So does the fact that you’re investigating the sustainability angle very seriously.”
The cars are more streamlined and less cluttered, which makes them aesthetically minimalist
Polestar sits in a constellation made up of those brands and individuals who get it. What we’re doing resonates with them, and thus we find ourselves in a cluster of those who share our beliefs and believe in our mission.
Jenny Mustard is one of those like-minded individuals. A self-described design lover and ardent minimalist, she’s someone who shares the Polestar philosophy and speaks the Polestar language (not unlike Sam). Therefore, we invited her here to share her thoughts around the brand, the cars, and even our HQ.
“The cars are more streamlined and less cluttered, which makes them aesthetically minimalist,” she states. “For example, the lack of frames around the mirrors. They look and feel very modern.” She goes on to state that “the Polestar 2 is minimalist, vegan, and eco-friendly. What’s not to like?”
We agree wholeheartedly.
Polestar joins the Responsible Business Alliance
Cars are complex products. As such, each car can be seen as the culmination of countless hours of precise labour; a successful merging of components, technologies, and expertise that enable the manufacture of such intricate machines. The system that realises this culmination is the supply chain.
Polestar at the Met Gala
Few things occupy the space where design, art, and innovation meet as naturally as fashion. The runway is a known environment for true experimentation, showcasing new techniques, materials, and design philosophies to audiences eager to see what’s next and what’s still in the realm of fantasy. The Met Gala, colloquially known as “fashion’s big night out”, is where the who’s who of this world congregate. And to meet up at this meeting of minds, participants took another thing that’s perfectly at home in the middle of the Venn diagram of design, art, and innovation: Polestar 2.
All aboard: the Polestar Referral programme
Enthusiasm is contagious. Upon discovering a new hobby, restaurant, or band that you cannot get enough of, the urge to spread the word to friends and family is never far behind. After all, sharing is caring. The path towards greater electric mobility is indeed a journey of shared excitement. And we know that getting behind the wheel of an EV can have the same impact. Which is why we’re launching the Polestar referral programme.