A space inside a box
Thinking outside the box is all very well, but where do you put the ideas?
Polestar London, a temporary space in the Westfield London shopping centre in Shepherd’s Bush, is gearing up for its official opening. Given the safety recommendations in place due to the current pandemic, this opening couldn’t feature the eager journalists and cutting of the golden seatbelt that are hallmarks of a Polestar space opening. A challenge, then, to provide a Polestar experience while still acknowledging the circumstances. If we couldn’t get people to the space, we’d need to get the space to the people.
Journalists were delivered a space-shaped box (constructed with flax fibres, a primary component of Polestar Precept), along with a ribbon to cut, scissors to do the cutting, a Polestar scale model, and an array of locally sourced, sustainably gathered refreshments. And given that we’re the guiding star, we sent a Polestar 2 in each of the four directions to get the ingredients.
Sometimes, an outside-the-box solution arrives in an actual, fully recyclable box.
All aboard: the Polestar Referral programme
Enthusiasm is contagious. Upon discovering a new hobby, restaurant, or band that you cannot get enough of, the urge to spread the word to friends and family is never far behind. After all, sharing is caring. The path towards greater electric mobility is indeed a journey of shared excitement. And we know that getting behind the wheel of an EV can have the same impact. Which is why we’re launching the Polestar referral programme.
Polestar joins the Responsible Business Alliance
Cars are complex products. As such, each car can be seen as the culmination of countless hours of precise labour; a successful merging of components, technologies, and expertise that enable the manufacture of such intricate machines. The system that realises this culmination is the supply chain.
Polestar at the Met Gala
Few things occupy the space where design, art, and innovation meet as naturally as fashion. The runway is a known environment for true experimentation, showcasing new techniques, materials, and design philosophies to audiences eager to see what’s next and what’s still in the realm of fantasy. The Met Gala, colloquially known as “fashion’s big night out”, is where the who’s who of this world congregate. And to meet up at this meeting of minds, participants took another thing that’s perfectly at home in the middle of the Venn diagram of design, art, and innovation: Polestar 2.