Thinking outside the box is all very well, but where do you put the ideas?
Polestar London, a temporary space in the Westfield London shopping centre in Shepherd’s Bush, is gearing up for its official opening. Given the safety recommendations in place due to the current pandemic, this opening couldn’t feature the eager journalists and cutting of the golden seatbelt that are hallmarks of a Polestar space opening. A challenge, then, to provide a Polestar experience while still acknowledging the circumstances. If we couldn’t get people to the space, we’d need to get the space to the people.
Journalists were delivered a space-shaped box (constructed with flax fibres, a primary component of Polestar Precept), along with a ribbon to cut, scissors to do the cutting, a Polestar scale model, and an array of locally sourced, sustainably gathered refreshments. And given that we’re the guiding star, we sent a Polestar 2 in each of the four directions to get the ingredients.
Sometimes, an outside-the-box solution arrives in an actual, fully recyclable box.
The Internationale Automobil-Ausstellung, also known as the International Motor Show Germany (or IAA), is the world's largest mobility show. A community convention in which technological advancements and concepts for the future of mobility are showcased. Just the place for a brand driven by innovation, new technologies and sustainability to visit.
When it comes to symbols, a star is quite compelling. Protection, guidance, and lofty ambitions, a star can denote all of these. Being dubbed a Star in the car industry, however, can only mean one of the following: you’re either exceeding expectations in a particularly challenging environment of the auto sector, or you’re considered a rising industry leader. At Polestar, we’ve got them both.