1000 Miglia Green 2019
Design and performance are two sides of the same coin. Car design doesn’t just follow the Rule of Cool*; every design feature, no matter how aesthetically pleasing, exists to improve the car’s performance. This is gospel to Polestar. We’ll state it again for the record: everything on a Polestar is there for a reason. Performance is never sacrificed for design, nor the opposite. They’re the yin and the yang, the alpha and the omega, and we push the boundaries of both.
The Italian car industry shares the same values. Names like Pininfarina and Bertone put the Mediterranean nation on the map when it came to automotive design. Accordingly, they arranged the 1000 Miglia. Called “the most beautiful race in the world”, the 1000 Miglia has been a platform for design and performance innovation for more than 90 years. Winding a loop from Brescia through the capital and back, the 1000 Miglia served as a guiding star for the automotive industry.
This year saw the first iteration of the 1000 Miglia Green, a version of the race for electric and hybrid vehicles. Serving as both an homage to and a reimagining of the original race, a line-up of electric and hybrid vehicles (both modern and vintage) left Brescia on September 27th and arrived in Lainate on September 29th.
And to definitively prove that design and performance elevate each other, Polestar Head of Design Max Missoni and AutoBild Editor Stefan Voswinkel took the Polestar 1 to a 2nd place finish in the hybrid category (7th place overall).
*It’s there because it looks cool.
Polestar at the Met Gala
Few things occupy the space where design, art, and innovation meet as naturally as fashion. The runway is a known environment for true experimentation, showcasing new techniques, materials, and design philosophies to audiences eager to see what’s next and what’s still in the realm of fantasy. The Met Gala, colloquially known as “fashion’s big night out”, is where the who’s who of this world congregate. And to meet up at this meeting of minds, participants took another thing that’s perfectly at home in the middle of the Venn diagram of design, art, and innovation: Polestar 2.
The Hydro chair: a glimpse into the future
Many have tried to imagine what the future might look like. Flying cars, holograms, and interstellar travel have all been considered. And a lot of silver and grey, for some reason. When we try to envision a sustainable future, though, it tends to look a bit different. Greener. Now, that vision has been realised in the shape of the chair. One that’s both silver and green.
Vehicle, or art: Polestar 1 and the Art for Art initiative
What defines art is an age-old question. While some art is created merely to be aesthetically appealing, some is meant to be interpretive. Some pieces ask questions, others make statements. However, they all inspire a reaction. Much like Polestar 1. So, why not use one to buy the other?