Design and performance are two sides of the same coin. Car design doesn’t just follow the Rule of Cool*; every design feature, no matter how aesthetically pleasing, exists to improve the car’s performance. This is gospel to Polestar. We’ll state it again for the record: everything on a Polestar is there for a reason. Performance is never sacrificed for design, nor the opposite. They’re the yin and the yang, the alpha and the omega, and we push the boundaries of both.
The Italian car industry shares the same values. Names like Pininfarina and Bertone put the Mediterranean nation on the map when it came to automotive design. Accordingly, they arranged the 1000 Miglia. Called “the most beautiful race in the world”, the 1000 Miglia has been a platform for design and performance innovation for more than 90 years. Winding a loop from Brescia through the capital and back, the 1000 Miglia served as a guiding star for the automotive industry.
This year saw the first iteration of the 1000 Miglia Green, a version of the race for electric and hybrid vehicles. Serving as both an homage to and a reimagining of the original race, a line-up of electric and hybrid vehicles (both modern and vintage) left Brescia on September 27th and arrived in Lainate on September 29th.
And to definitively prove that design and performance elevate each other, Polestar Head of Design Max Missoni and AutoBild Editor Stefan Voswinkel took the Polestar 1 to a 2nd place finish in the hybrid category (7th place overall).
*It’s there because it looks cool.
In May of 2021, Sydney’s Paramount House Hotel was the site of an unlikely assembly: a robotics engineer-turned-experimental musician, a surfboard shaper, an indigenous culture advocate, an electric performance car brand, and a host of other artists, creatives, and brands.
The aim of a halo car is to capture people’s imaginations. To get them talking. And keep them talking. In that sense, Polestar 1 has more than fulfilled its purpose. Now an era is drawing to a close. To commemorate its life in the limelight, we decided to enhance its star qualities further. Because if you’re going to say goodbye, you might as well do it in style.
There are few places where thought and action come together more effectively than a hackathon. Short and intense by design, hackathons are events in which groups of developers, UX/UI designers, and others collaborate on projects, troubleshooting and ideating in real time, coming up with concepts and doing their best to realise them.